At the beginning of every war, generals always try to fight the last one. Experienced professionals are often the last to realize the times and terrain have changed.
Since the passage of Proposition 13 — the 1978 'taxpayer revolt' against California property taxes — most California cities have focused on generating sales tax. Property tax, which had been the traditional backbone of local revenue, was slashed by 60%, sparking an intense Darwinian struggle between cities for sales tax market share. During the nineties, the cities along the 101 Corridor in Ventura County competed intensely in the “mall wars” over which cities would get auto dealers and major retailers. The City of Ventura read more »